Digital Fundraising Optimization Capitalize on the existing WordPress site and donation cart by optimizing the donation flow, running A/B tests, improving mobile experience, and integrating with a donor management system to boost conversion rates.

Nonprofit Tech Modernization Modernize the technology stack with security and efficiency in mind by auditing AWS usage, rationalizing dependencies in Ruby on Rails, and exploring scalable hosting patterns to reduce costs and improve reliability for fundraising and educational programs.

Content & SEO Growth Enhance content reach and impact through a focused content and search optimization strategy using JSON LD and schema markup, improving search visibility for liberty and educational topics, and expanding distribution across channels.

Analytics & Attribution Build a unified analytics framework by combining Facebook Pixel data with site analytics and a CRM to track donor journeys, attribute campaigns, and optimize spending across channels.

Donor Management Grow donor engagement through a structured donor management and membership program, including recurring giving, event management, and segmented outreach that aligns with liberty education and research priorities.