Mid-market focus Target the firm’s mid-tier to large client segments given its 51-200 employees and revenue range of 25 to 50 million, emphasizing scalable services for growing businesses and cross-border matters, including federal court experience.

National reach Leverage the firm’s admissions across multiple states and pro hac appearances to offer national or multi-state litigation support, eDiscovery, and trial technology for clients with multi-jurisdiction needs.

Technology stack Position solutions around the firm’s tech footprint (AWS, Google Cloud, WordPress, Cloudflare, analytics) to enhance client portals, data security, knowledge management, and online marketing performance.

Practice diversification Explore cross-selling opportunities across core practice areas such as Corporate, Construction, Environmental, Employment, Intellectual Property, and Litigation to serve clients with complex, multi-discipline needs.

Growth readiness Offer scalable services that align with firms aiming for growth or expansions, including administrative process optimization, risk/compliance solutions, and client-service enhancements to improve outcomes and client satisfaction.