Insights

Global Expansion LEGO continues to expand its physical presence with new retail outlets and distribution centers, such as the recent opening of a resale store in Zelienople, Pennsylvania, and a large-scale warehouse in Prince George, Canada. This indicates ongoing growth and investment in regional markets, presenting opportunities for supply chain partnerships, local vendors, and retail collaborations.

Digital and Retail Integration With the launch of new LEGO Botanical sets and collaborations like The Legend of Zelda, LEGO is actively engaging with popular franchises and digital brands. This creates potential for licensing negotiations, digital marketing partnerships, and themed retail experiences that can drive cross-channel sales.

Industrial Investment LEGO's substantial capital investment of $366 million into new warehouses and distribution centers signals a focus on scaling logistics and inventory management. This presents opportunities for logistics providers, supply chain technology vendors, and warehousing services to support their expanded distribution network.

Technology Adoption Utilizing advanced platforms such as Google Cloud and Salesforce Marketing Cloud, LEGO demonstrates a focus on digital transformation and data-driven marketing. Partners specializing in cloud services, CRM, and digital engagement tools have potential to support LEGO's ongoing tech initiatives.

Market Opportunities With revenue surpassing $10 billion and a broad international footprint in over 130 countries, LEGO's diversified product lines and global reach offer numerous opportunities for collaborative product development, co-branded campaigns, and localized marketing strategies to expand market penetration.

Similar companies to LEGO Group

LEGO Group Tech Stack

LEGO Group uses 8 technology products and services including Gemius, ISO 20400, Microsoft 365, and more. Explore LEGO Group's tech stack below.

Gemius
Analytics
ISO 20400
Certificates
Microsoft 365
Email
Teleopti
Human Resources
Google Cloud Platform
Infrastructure As A Service
Vyond
Marketing
Salesforce Marketing Cloud
Marketing Performance Measurement
Qualtrics
Online Form Builders

Media & News

LEGO Group's Email Address Formats

LEGO Group uses at least 2 format(s):

LEGO Group Email Formats	Example	Percentage
First.Last@lego.com	John.Doe@lego.com	90%
First.Middle.Last@lego.com	John.Michael.Doe@lego.com	5%
LastF@lego.com	DoeJ@lego.com	3%
Last.First@lego.com	Doe.John@lego.com	2%
First.Last@america.lego.com	John.Doe@america.lego.com	57%
Last@america.lego.com	Doe@america.lego.com	11%
FirstLast@america.lego.com	JohnDoe@america.lego.com	6%
First-L@america.lego.com	John-D@america.lego.com	5%
F.Last@america.lego.com	J.Doe@america.lego.com	4%
First-Last@america.lego.com	John-Doe@america.lego.com	3%
FirstL@america.lego.com	JohnD@america.lego.com	3%
FirLast@america.lego.com	JohDoe@america.lego.com	2%
First_L@america.lego.com	John_D@america.lego.com	2%
LFirst@america.lego.com	DJohn@america.lego.com	1%
Last.F@america.lego.com	Doe.J@america.lego.com	1%
First.Middle@america.lego.com	John.Michael@america.lego.com	1%
FirstLa@america.lego.com	JohnDo@america.lego.com	1%
FM.Last@america.lego.com	JM.Doe@america.lego.com	1%
FirstLas@america.lego.com	JohnDoe@america.lego.com	1%
F_Last@america.lego.com	J_Doe@america.lego.com	1%

Frequently Asked Questions

What is LEGO Group's phone number?

You can contact LEGO Group's main corporate office by phone at

+1-860-749-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is LEGO Group's official website and social media links?

LEGO Group's official website is lego.com and has social profiles on LinkedIn.

How much revenue does LEGO Group generate?

As of October 2025, LEGO Group's annual revenue is estimated to be $9.8B.

What is LEGO Group's NAICS code?

LEGO Group's NAICS code is 31-33 - Manufacturing.

How many employees does LEGO Group have currently?

As of October 2025, LEGO Group has approximately 21K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief Sustainability Officer: A. S.Chief People Officer/Evp: L. I. S.Chief Dad Officer 👶👶👶: G. S.. Explore LEGO Group's employee directory with LeadIQ.

What industry does LEGO Group belong to?

LEGO Group operates in the Manufacturing industry.

What technology does LEGO Group use?

LEGO Group's tech stack includes GemiusISO 20400Microsoft 365TeleoptiGoogle Cloud PlatformVyondSalesforce Marketing CloudQualtrics.

What is LEGO Group's email format?

LEGO Group's email format typically follows the pattern of First.Last@lego.com. Find more LEGO Group email formats with LeadIQ.

LEGO Group

ManufacturingDenmark10001+ Employees

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. 

We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day.

Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. 

These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. 

A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!