Growth Funding Lee Canyon has attracted $23M in investments from POWDR and Mountain Capital Partners since 2019, indicating strong capital backing and potential for scaled partnerships, co-branded promotions, or investor-led initiatives that our sales team can leverage for bundled offerings or sponsorships.

Expansion Hiring Headcount increased by 100 in early 2025 with a plan to support nearly 300 seasonal roles, signaling significant operational expansion and potential for vendor partnerships, staffing solutions, and seasonal promotions that can be bundled with equipment, training, or guest experiences.

Season Pass Revamp A revamped 2023/24 winter season pass program shows a focus on accessibility and customer acquisition; opportunities exist to propose loyalty programs, digital marketing services, or tiered pass bundles to drive longer-season guest engagement.

Community & Fundraising Active involvement in charitable events like Feel Good Fridays and partnerships with adaptive sports organizations present avenues for corporate sponsorships, cause-marketing campaigns, and employee volunteer program enhancements that could align with sales or experiential packages.

Multi-Modal Attendance Diversified offerings including terrain, tubing, hike-to terrain, summer activities, and a bike festival indicate cross-selling opportunities across seasons and adjacent recreation segments; propose integrated membership, event sponsorships, or bundled experiences to maximize year-round revenue.