Innovative Access Brighton Resort offers unique access to its extensive terrain through high-speed quads, presenting opportunities to enhance guest experience with advanced booking and reservation systems, such as ticketing, pass management, or personalized scheduling solutions.

Safety & Wellness The resort’s recent partnership with Intermountain Health to promote safety and distribute helmets indicates a focus on guest safety initiatives, opening avenues for health tech, safety gear, and wellness program suppliers.

Sustainable Initiatives Brighton’s commitment to sustainability, including converting operations to rechargeable batteries, signals potential interest in environmentally-friendly technologies, renewable energy solutions, and sustainable operations management tools.

Digital Transformation The launch of an ecommerce store and reservation system showcases their focus on digital engagement; there's an opportunity to provide marketing automation, online experience optimization, or data analytics services to enhance customer engagement.

Recent Expansions With recent additions like an 18-hole disc golf course and parking reservation system, Brighton is investing in diversifying activities and infrastructure, signaling potential for suppliers of recreational amenities, parking tech, and activity booking platforms.