Luxury hospitality Target high-end travelers and corporate retreat planners by positioning L'Auberge Carmel as a boutique luxury experience with personalized service, highlighting its award-winning restaurant and intimate 20-room property for premium group bookings and exclusive stays.

Wine & culinary Leverage the Aubergine restaurant and its extensive 4,500 bottle cellar to upsell wine-focused events, private tastings, chef’s table experiences, and partnerships with fine wine brands for curated dining packages and experiential tours.

Local sourcing Emphasize connections to Monterey County and California wines and cuisine to attract regional leisure guests and business groups seeking locally sourced, authentic experiences, potentially expanding into culinary-focused workshops or tasting rooms for guests.

Group & events Position the property as a versatile venue for small corporate meetings, executive retreats, and special occasions given its intimate size, private courtyard, and full-service amenities, offering customizable menus, private dining, and seamless event planning.

Digital & reach Capitalize on existing tech stack and online presence to optimize direct bookings and targeted marketing; explore partnerships with luxury travel platforms and reflect award recognition to improve visibility among affluent travelers and repeat guests.