Strategic Location Leverage Monterey Plaza Hotel & Spa’s prime Cannery Row location and proximity to attractions like Monterey Bay Aquarium, Fisherman’s Wharf, Old Town, and 17‑Mile Drive to cross-sell local experiences, partner with tour operators, and offer bundled packages for sightseeing and dining.

Wellness Focus capitalize on its wellness alignment with Blue Zones Project and health‑conscious guests by proposing fitness, spa, and wellness retreat packages, corporate wellness programs, and long‑stay thematic stays emphasizing wellbeing.

Event Momentum With a new Director of Meetings & Events appointed, pursue corporate group business, destination meetings, and incentive travel opportunities; offer enhanced AV, catering, and floral/coordination services as premium add‑ons.

Brand Prestige Highlight Forbes Four‑Star recognition and TripAdvisor top‑25 status to premium‑price and upsell opportunities; target higher ADR segments and loyalty programs that reward repeat bookings with exclusive experiences and waterfront perks.

Financial Scale Given revenue range and sizeable staff, present enterprise partnerships for managed travel programs, group rates for associations, and bundled corporate rates that include spa and dining credits to secure steady occupancy and longer‑lead reservations.