Latitude Beverage Company Email Format
Wholesale Alcoholic BeveragesMassachusetts, United States51-200 Employees
Latitude Beverage Co is a wholesale alcoholic beverages company based in the Boston area, operating from Newton, Massachusetts. It manages a growing portfolio of national wine and spirits brands, including 90+ Cellars, Iron Side, Mija Sangria, Tequila Zarpado, Wheel Horse Whiskey, and Copper & Cask. The company emphasizes value by curating a global selection intended to help consumers enjoy quality wine and spirits at accessible prices; it was founded in 2007 by Kevin Mehra, with the flagship 90+ Cellars launched in 2009. Its customers are wholesale partners seeking to offer a diverse, value-driven portfolio to end consumers, and it operates within the wholesale beverages industry by addressing market inefficiencies to deliver better value. A notable recent development is the January 2023 introduction of Déluré, Latitude’s first line of low-calorie, low-alcohol and alcohol-free wines from France.