LAMAC (Latin American Media Advertising Council) Employee Directory

Advertising ServicesFlorida, United States2-10 Employees

LAMAC is a non-profit advocacy organization focused on the multichannel advertising ecosystem. It is financed by 48 international Premium Video channels and distributed through seven leading Latin American platforms, including A+E Networks Latin America, AMC Networks International Latin America, Discovery Networks Latin America/US Hispanic, NBCUniversal International Networks, Sony Pictures Television Latin America, ViacomCBS, and WarnerMedia. The group provides national and international advertisers and their agencies with current, thorough, and actionable intelligence on the evolving world of multimedia platforms and their Premium Video content.

Based in Miami, Florida, LAMAC is a small nonprofit with a lean staff and a clearly defined mission to advocate for multichannel advertising solutions, standardize measurement services, and advance data-driven approaches in its offerings. It aims to promote a consistent industry narrative and support education around its business solutions. In October 2018, Enrique R. Martínez was named chairman of the LAMAC Board of Directors, reflecting leadership from a senior figure in the Latin American media landscape.

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