Expanding Product Line The recent launch of Lakewood Vineyards’ first-ever session wine, Sidekick, indicates a growth in product offerings that could be leveraged to cross-sell related accessories, tasting packages, or exclusive memberships targeting wine enthusiasts seeking new experiences.

Small but Growing With a relatively small team of 11 to 50 employees and annual revenue between 1M and 10M, there is an opportunity to develop personalized customer engagement strategies and targeted marketing campaigns to expand their customer base and increase sales.

Digital Engagement The utilization of digital tools such as WordPress for their website and Hotjar for visitor analytics presents a chance to enhance online user experience, optimize conversion funnels, and promote new products or events more effectively.

Industry Collaboration Situated within the Finger Lakes wine community that includes similar wineries and wine trails, Lakewood Vineyards can benefit from joint marketing, wine tour partnerships, or bulk sales to regional partners to boost visibility and sales opportunities.

Market Potential Their proximity to Seneca Lake and the thriving wine tourism market presents opportunities to develop learn-and-taste experiences, private events, or wholesale partnerships targeting hospitality venues seeking local premium wine suppliers.