Cooperative Winery Network Leverage the Seneca Lake Wine Trail’s 2-10 member wineries and 501(c)6 structure to propose a centralized marketing or technology services package that serves multiple members, increasing renewal and bundled value.

Event Driven Revenue capitalize on recurring events like the Seneca Lake Wine & Experience Auction and the 12 Days of Wine to offer sponsorships, vendor booths, interactive experiences, and data capture opportunities for upsell to attendees and participating wineries.

Digital Engagement Target member wineries with solutions that align with their tech stack (WordPress, Shopify/WooCommerce, Google Cloud, Constant Contact) to optimize websites, e-commerce, and email marketing, creating cross-sell opportunities for centralized platforms or managed services.

Community Partnerships Propose joint marketing and CSR initiatives (e.g., collaborations with Seneca Lake Pure Waters Association) to unlock co-branded campaigns and cause marketing bundles that appeal to regional retailers, tourism boards, and hospitality partners.

Scaled Growth Potential With revenue under a million and multiple growth-ready peers in the region, offer scalable solutions—from CRM and analytics to event tech and sponsorship management—that can be deployed across the network with demonstrable ROI and measurable impact.