Established Industry Leader Lakeside Equipment has over 95 years of experience in providing high-quality water and wastewater treatment solutions, demonstrating stability and a strong reputation in the facilities services sector, which can instill confidence in potential clients and partners.
Employee-Owned Model Being employee-owned and service-oriented positions Lakeside as a committed partner focused on delivering personalized, reliable support, offering opportunities to differentiate their offerings based on superior service and expertise.
Growing Product Portfolio Recent innovations like the Raptor Rotary Strainer Screen indicate a focus on developing advanced, stainless-steel equipment, suggesting potential for upselling and cross-selling new, high-performance products to existing clients.
Market Competitiveness With revenues estimated between 50M and 100M and operating in a competitive landscape alongside companies like Evoqua and Xylem, Lakeside has opportunities to target municipal and industrial facilities seeking reliable, cost-effective water treatment equipment.
Digital Engagement The use of targeted digital tools such as Google Ads and analytics indicates an active marketing approach, allowing sales teams to leverage digital channels to reach and engage potential clients in the water treatment sector effectively.