Strategic partnerships Leverage recent distribution and collaboration moves such as Sierra BioSystems becoming the US partner for the KNAUER OligoScaler and Verulam Scientific partnering with KNAUER to expand field reach. Target cross-border sales by proposing joint marketing, regional resellers, and shared tech demonstrations to accelerate market entry in the US and UK.

Expansion momentum capitalize on growth signals from the 2025 acquisition of Labomatic Instruments AG and ongoing product launches such as the LH 8.1 liquid handler and Berlin-developed fraction collector. Propose bundled LC systems with autonomous handling modules for labs scaling up analytical throughput in pharmaceutical and biotech sectors.

Sustainability edge Position KNAUER’s nomination for the German Sustainability Award and its long-standing support for education as differentiators for sustainability-minded customers. Offer eco-conscious configurations, energy-efficient LC modules, and case studies to win procurement conversations with universities and pharma labs prioritizing green performance.

OEM and customization Highlight KNAUER’s strength in custom solutions beyond standard products, including high-pressure dosing, in-line detection, osmometry, and SMB chromatography. Target contract manufacturers and research centers needing bespoke chromatography setups and component OEM partnerships to expand recurring revenue.

Education to sales Utilize KNAUER Academy offerings as a sales funnel for new customers by promoting training, application development courses, and hands-on workshops. Encourage labs to adopt KNAUER systems through education-driven trials, increasing adoption rates for analytical HPLC/UHPLC, FPLC, and lipid nanoparticle formulation units.