Key Group Employee Directory
Financial ServicesEngland, United Kingdom201-500 Employees
Key Group is a Preston-based financial services company in North West England that operates in the retirement finance space. Its core activity centers on the equity release market, helping customers access funds tied to their property to fund retirement needs. The group traces its origins to the late 1990s and has helped customers release more than £5 billion in property equity, signaling its scale in the market. Key Group comprises several brands, including two equity release advisers (Key and The Equity Release Experts), a major equity release lender (More2Life), and a later-life services provider (Air Group). It focuses on expanding the equity release market, developing advice standards, supporting a growing network of advisers, and innovating retirement lending products. In February 2026, the group extended its partnership with Finova Technologies Private Limited for a further five years.