Sustainability Focus Keune is a B Corp certified, cruelty free premium haircare brand with a long history and science at its core, positioning it as a purpose driven partner for salons and retailers. The Make It Cool To Care program in 2026 with HairToStay creates a CSR narrative that can be co branded with partners, driving social impact and consumer trust.

Global Expansion Keune is expanding its geographic footprint with India market entry through Maisondauraine and a UK presence backed by a dedicated color visionary. Partnerships with Aptean for enterprise software and a strong pro education program enable scalable distribution, training, and localized campaigns.

Product Innovation The So Pure range launch and limited edition packaging demonstrate ongoing product and packaging innovation backed by science. This supports premium positioning and creates opportunities for salon education, bundles and cross selling to pro customers.

Pro Channel Growth Investments in professional talent, such as a UK color visionary artist, strengthen salon loyalty and brand advocacy. This enables education programs, ambassador campaigns and enhanced color service offerings that can drive premium service revenue.

Data Driven Selling A data and digital oriented stack including Power BI, social channels and ERP integration supports targeted marketing, influencer and education campaigns, and optimized inventory for partner programs. This enables measurable ROI and better engagement with high value salons.