European expansion Joico is actively expanding its European footprint with a new location in Amsterdam, signaling growing demand in Western Europe and presenting opportunities to partner with local salons, distributors, and education initiatives to accelerate market penetration.

Co-branded partnerships Recent collaborations with DC Studios for Supergirl and influencer/social moments indicate a strong openness to co-branding and cross-promotional campaigns, suggesting opportunities to propose entertainment-tied launches, limited editions, or influencer programs.

Celebrity and education leadership With Kate Hudson named Global Celebrity Spokesperson and a focus on gifted artists and educators, there is potential to sell premium education bundles, artist-led trainings, and exclusive product kits to high-end salons seeking credibility and differentiated services.

Sustainability and innovation The launch of Inner Joi and the emphasis on healthy hair align with sustainability trends; this creates opportunities to upsell eco-friendly product lines, refill programs, and salon-specific sustainability bundles to attract eco-conscious clients.

Professional beauty momentum As a fast-growing Henkel division with a strong professional beauty identity and a $250–$500M revenue range, Joico presents upside for channel expansion through salon chains, training academies, and wholesale partners seeking proven performance and brand prestige.