Niche Market Appeal Kett Cosmetics focuses on cruelty-free, vegan, and mineral-based makeup products, targeting health-conscious and ethically motivated consumers. There is an opportunity to expand product lines or marketing efforts toward consumers seeking clean beauty and sustainable makeup options.

Professional Education Portfolio The company offers extensive makeup education, workshops, and master classes, indicating a potential cross-selling avenue for professional-grade products or tools to makeup artists and beauty schools seeking high-quality, ethical brands.

Digital Presence & Tech Usage With a modern technology stack including Google Cloud and HTTP/3, Kett Cosmetics is well-positioned to enhance e-commerce capabilities and personalized marketing, creating opportunities for targeted digital campaigns to increase online sales.

Emerging Market Position With revenue under 1 million USD and a small team, there is significant room for growth. Business development efforts could focus on expanding distribution channels and increasing brand awareness in the competitive natural and indie beauty segments.

Alignment with Sustainability Trends Certified by EU, Leaping Bunny, and Peta’s programs, Kett Cosmetics aligns well with current market trends favoring sustainable and cruelty-free products, making it an attractive partner for retail collaborations or eco-conscious distribution networks.