Growing Digital Presence Coastal Scents leverages a strong online community with numerous fans on YouTube and Facebook, indicating a highly engaged digital audience that can be targeted with influencer collaborations, promotions, or new product launches.

Affordable Premium Products The company's commitment to offering high-quality, affordable cosmetics presents opportunities to upsell or bundle products to price-sensitive customers who seek value without compromising quality.

E-commerce Focus With an established e-commerce platform since 2005, there is potential to enhance online marketing efforts, optimize the website user experience, or expand digital advertising campaigns to increase sales volumes.

Niche Market Entry Operating in the personal care segment with a relatively small revenue range, Coastal Scents can target niche segments such as vegan or cruelty-free cosmetics to differentiate and attract specific customer groups.

Technological Edge Utilizing advanced web technologies like HTTP/3, Cloudflare Bot Management, and multiple tracking tools, the company is well-positioned to implement data-driven marketing strategies and improve conversion rates.