Kantar Media Research Employee Directory
Market ResearchUnited States1001-5000 Employees
Kantar Media Research is a United States–based market research firm that concentrates on media measurement and analytics. It provides clients with data‑driven insights into media performance and audience engagement to inform strategic decisions. The company operates on a global scale as part of the broader Kantar Group, with activity across many countries. In February 2026, Kantar Group introduced a new brand identity for Kantar Media named Fifty5Blue, marking a branding update. The organization is described as operating in over 80 countries, underscoring its international reach within the media measurement and analytics landscape.