Market Position Target KSHSAA as a mid-market organization in the education and athletics sector with revenue in the 1M-10M range and a focused footprint in Kansas. Leverage their partnerships and event-driven activities to align product offerings with sponsorship, digital engagement, and data analytics needs.

Sponsorship Opportunities Identify opportunities around official sponsorships and program partnerships (e.g., protein sponsors for events) to propose branded experiences, digital advertising, and tiered sponsorship packages that fit their athletic championships and regional tournaments.

Technology Stack Map their tech landscape (React, jQuery, Adobe ColdFusion, Google tools, Snowplow) to tailor integration or migration services, analytics enhancements, and performance optimizations that can improve their site reliability and data-driven decision making.

Growth Potential With a lean team (11-50 employees) and revenue in the lower mid-market, present scalable solutions such as modular software, cloud-based analytics, and managed services that can grow with them as KSHSAA expands regional brackets and events.

Strategic Partnerships Position offerings around event management, digital advertising, and data partnerships that support their ongoing event calendar, funding collaborations, and official program communications, unlocking cross-sell opportunities with leveraged networks.