Industry Leadership Position Haas as North America’s leading hops supplier with global backing from the BarthHaas Group, highlighting opportunities to upsell innovation-led hop products, sustainability-focused blends, and supply assurance to craft breweries seeking regional and international reach.

Strategic Partnerships Leverage ongoing and recent partnerships with brewers and logistics providers (Tröegs, Hops with HPA, Lineage 3PL) to introduce co-branded pilot programs, expedited sourcing services, and customized logistics solutions that reduce lead times for key accounts.

Innovation & Sustainability Capitalizing on industry recognition like the Top of the Trellis Sustainability Award and Haas’s hop innovation leadership to package premium sustainable hop varieties, green brewing solutions, and education-driven initiatives for brewers focused on sustainability claims.

Supply & Scale With annual revenue in the mid-range and a sizable workforce, target mid-tier and growing craft brands seeking reliable supply, blended hop programs, and access to global hop markets via BarthHaas network to support scale-up production.

Industry Events Monitor and engage around Craft Brewers Conferences, Grower Quality Awards, and American Hop Convention activity to identify priority accounts, secure face-to-face introductions, and position Haas for collaboration on quality, sourcing, and technical innovation.