Brand legacy Leverage Jackson & Perkins’ long-standing heritage as America’s household name for roses and live plant gifts to position premium, gift-ready rose collections and holiday plant bundles to new and existing customers.

Expansion opportunities Tap into growth potential from their recent product introductions such as Petite Knock Out Rose and seasonal gifts by offering cross-sell bundles, limited editions, and co-branded promotions with garden centers and gifting platforms.

Ecommerce signals capitalize on their online presence and ad tech footprint (Twitter Ads, Facebook Pixel, Amazon CloudFront) to run targeted paid campaigns promoting live plants, seasonal gifts, and heart-healthy partnerships, while optimizing cart experiences and retargeting.

Social impact Explore partnerships with Heart Association aligned campaigns and charitable bundles to align with corporate social responsibility goals, boosting customer trust and differentiating in premium gifting segments.

SMB collaboration Position Jackson & Perkins as a partner for garden retailers and small businesses in need of reliable live plant gifts and seasonal assortments, enabling co-op programs, wholesale support, and volume discounts to expand distribution channels.