SMB scale Target JabberComm’s mid-sized profile (11-50 employees) to upsell integrated telephony and unified communications bundles that scale with their growth, leveraging their existing Google Workspace and cloud infrastructure.

Network modernization Leverage their core competency in installing and managing cabling and phone systems to propose end-to-end network modernization packages, including cloud-based phone systems and seamless data network upgrades.

Security & Compliance Position Cloudflare and Google Workspace integrations as a security-first basis for enterprise communications, offering zero-trust access, DDoS protection, and data privacy features to attract regulated or sensitive-communication workloads.

Cross-sell tech Capitalize on their current tech stack (Shopify, Gravity Forms, Jetpack, Bootstrap) to propose professional services for website performance, form workflows, and frontend optimization that align with telecommunication service offerings.

Geographic expansion Note presence across the United States and Canada as a growth signal; pursue regional partnerships and managed services contracts in key territories to accelerate account expansion and recurring revenue.