Affordable natural solutions Target retailers and e-commerce platforms focusing on affordable, natural pet wellness products. Emphasize Innovet Pet’s niche in addressing hard-to-medicate pets with customizable and easy-to-use formulations to expand category breadth in CBD and herbal wellness lines.

Customizable offerings Leverage their willingness to customize products for specific pet needs to propose private label opportunities, co‑branding, or product development collaborations with grooming brands, veterinary clinics, and online pet communities.

Tech enabled reach Capitalize on their digital footprint including Innovet Pet app and e-commerce catalog to propose integrated digital marketing packages, loyalty initiatives, and data sharing collaborations to boost online sales and cross-sell adjacent wellness items.

Accessible pricing Position value-focused SKUs and bundle offers to scale in mid-market retailers and pet specialty chains. Highlight price advantage relative to premium peers to accelerate trial in markets sensitive to pet health spend.

Growth through partnerships Explore partnerships with pet care influencers, veterinary clinics, and pet service platforms to increase product adoption, with a track record of launching new formats (125mg PurCBD+) at competitive prices as a proof point for rapid expansion.