Regenerative Sourcing ADM partnership to accelerate regenerative agriculture across core regions creates a strong platform to market sustainable ingredients and ESG credentials to retailers, shelters, and veterinary channels. Opportunity to position Hill's as a leader in sustainable pet nutrition through co-branded sourcing programs and joint go-to-market initiatives with ADM.

Clinical Leadership A new global chief veterinary officer brings updated clinical leadership and nutrition strategy, creating a gateway to deeper veterinary engagement. Use targeted outreach to clinics and veterinary schools with education programs and key opinion leader collaborations to drive adoption of advanced kidney, GI, and skin nutrition lines.

Specialty Nutrition Launch of premiere nutrition addressing kidney function with GI and skin sensitivities expands addressable market among pets with chronic conditions. Sell through veterinary clinics, specialty retailers, and shelters by highlighting science-led nutrition and clinical efficacy, and offer clinician-focused materials to support recommendations.

Shelter Partnerships Hill's Food, Shelter & Love demonstrates social impact and a ready-made channel with shelters and rescue groups. Leverage for bulk purchasing, co-branded campaigns, and charitable partnerships to drive volume through shelter networks and engaged donors, while reinforcing brand trust.

Thought Leadership Global Symposia and ongoing education create opportunities to sponsor events, collaborate on research, and deliver continuing education to veterinary professionals. Use these platforms to generate leads, pilot new formulations, and deepen relationships with distributors and clinics.