Innovative Brands

ManufacturingUnited States11-50 Employees

Innovative Brands is a consumer products company focused on acquiring strong consumer brands that are no longer strategic assets of their previous owners. We acquire brands that have strong consumer awareness and have a good prospect for growth with our renewed focus.   Business Strategy: 1. Acquire strong consumer brands with recognized consumer equity and retail distribution, i.e., Pert Plus shampoo & Sure deodorant/antiperspirant 2. Invest in marketing and consumer spending to expand our user base, increase turns, and grow the business with retailers 3. Provide a strong customer focus to drive business 4. Grow brands via "entrepreneurial branding" process - the blending of sound discipline and strategy with creativity and call to action 5. Leverage Innovative Brands experienced CPG management team and well-financed position.

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