Global Expansion Opportunities InnovateMR’s international sampling capability, paired with recent leadership appointments, positions the company to win multinational studies. Target global brands that require fast, compliant cross-border surveys and end-to-end sampling bundled with ResTech. Coordinate with Global Operations to design multi-country programs and present a single-source solution.

Enterprise Sales Focus With the appointment of Chris Young as Senior Vice President, Global Head of Sales, InnovateMR signals a focused push on large-scale enterprise deals. This creates opportunities to upsell full-service survey programming, international sampling, and both qualitative and quantitative insights to enterprises seeking agile research. Leverage the Ivy Exec acquisition to access executive audiences for ROI-focused studies and leadership benchmarks.

Security Research Niche The LastPass partnership highlights a proven track record in cybersecurity-focused research. This creates a sales angle to IT security and risk leaders seeking attitudinal and behavioral insights on password management and cybersecurity practices, with emphasis on data privacy and governance.

Executive Network Upsell Ivy Exec acquisition broadens access to executive decision-makers and premium audiences. There is potential to monetize executive-level panels and leadership trend reports as standalone or bundled studies, offering high-value insights to customers targeting C-suite and board-level roles.

ResTech Speed Advantage InnovateMR positions itself as a ResTech-enabled, full-service provider delivering faster, quality insights. This aligns with teams needing rapid-turnaround studies for product launches, market entry, or agile marketing. Propose sprint projects and scalable, multi-method studies to shorten decision cycles and win time-sensitive opportunities.