Hospitality Upsell The property combines a full-service hotel, casino, conference facilities, multiple dining and bars, and a golf course, presenting cross-sell opportunities to target leisure travelers, corporate events, and romantic getaways with bundled packages.

Regional Reach Located near Ruidoso, NM with strategic accessibility from El Paso and Albuquerque, offering a regional draw for short getaways and group travel; potential for partnerships with nearby tourism boards, travel agencies, and flight/hotel bundles.

Loyalty & Events Existing event-driven exposure such as annual conferences and award recognition, plus a large mixed-use venue, indicates opportunities to sell sponsorships, sponsorship packages, and loyalty program integration for repeat visitor campaigns.

Tech & Ads Active ad tech stack and digital marketing capabilities (The Trade Desk, Simpli.fi, StackAdapt, Adobe, etc.) enable data-driven prospecting and cross-promo offers; potential to pitch targeted marketing partnerships, co-branded campaigns, and enhanced guest analytics services.

Experience Portfolio Diversified entertainment and recreation ecosystem (Topgolf Swing Suite, lake, skiing, boating, golf, hunting, and convention facilities) supports packaged experiences for corporate retreats, family reunions, and niche interest groups; sell end-to-end event planning and turnkey experiential packages.