Geographic Expertise InCoStrat specializes in challenging environments across the Middle East and adjacent regions, including Syria, Jordan, Iraq, Libya, Yemen and Pakistan, indicating a strong market position for governments and NGOs requiring risk-managed strategic communications and counter-extremism messaging.

Security and Policy Focus With capabilities in political and military strategic communications, counter-extremism, post-conflict recovery, stabilisation, reconstruction and development, there are opportunities to upsell end-to-end campaigns that align policy objectives with messaging and feedback loops for decision makers.

Integrated Delivery Model Offering a fully integrated approach across government, private sector, and NGOs, plus end-to-end services from planning to feedback generation, creates cross-sell potential to clients seeking cohesive, multi-stakeholder communication strategies.

Technology Enabled Emphasis on diversity and technology as success factors and use of digital tools suggests opportunities to pitch data-driven campaign measurement, analytics, and innovative digital distribution methods to enhance reach and impact.

Boutique Scale Advantage Small to mid-sized firm with lean revenue under $1M and a proven track record in conflict contexts positions them as a cost-effective partner for agile, high-touch engagements with governments, militaries, and development actors seeking bespoke solutions.