Market Positioning ITG operates in the market research space with a focus on consumer co-creation and rapid, workshop-driven innovation. This positions them as a partner for brands seeking faster, human-centered ideation and product development, suggesting outbound opportunities with product teams and marketing departments seeking accelerated go-to-market cycles.

Speed and agility Their promise to deliver comprehensive results in days, not months, signals a sales angle for clients prioritizing time-to-value. Target fast-moving industries and startups that need quick concept generation, testing, and strategic planning to stay ahead.

Sustainable Collaboration Creative Consumers and coordinated workshops indicate a built-in collaborative model with ongoing client engagement. This could translate into repeat business for multi-quarter programs, ongoing ideation sprints, and strategic research partnerships with brands needing continuous consumer insight.

Scale from mid-market With 51-200 employees and revenue in the mid-range, ITG sits between boutique firms and large agencies. They can target mid-market clients seeking boutique innovation capabilities with scalable co-creation programs, offering customizable workshop bundles for various departments (product, marketing, strategy).

Tech-enabled insights Although technical stack is modest, ITG’s emphasis on structured workshops and consumer-driven insights can be paired with tech-enabled research deliverables (dashboards, playbooks, strategic briefs). Propose packaged analytics add-ons, post-workshop synthesis, and implementation support to augment outcomes.