Established Presence The Idaho Press has a long-standing history dating back to 1883 and is the second largest daily newspaper in Idaho, indicating a well-established brand with a broad local audience and strong community ties, ideal for targeted advertising and content sponsorship opportunities.

Expanding Reach Recent expansion into Boise and Ada County has increased the newspaper's market coverage, presenting new opportunities to offer localized advertising packages and regional marketing services to businesses seeking greater visibility in Idaho's key markets.

Leadership & Growth With recent leadership appointments such as the hiring of new CEO David Pate and publisher Matthew Tranquill, the company is positioning itself for growth and innovation, providing prospects for strategic partnerships, digital transformation projects, and innovative content solutions.

Community Engagement Partnerships with organizations like the Nampa Chamber of Commerce and Boise School District demonstrate the company’s active role in community initiatives, creating opportunities for sponsored events, community programs, and branded content collaborations.

Digital & Analytics Focus Utilizing a modern tech stack that includes Google Analytics and Survicate indicates a focus on digital engagement and data-driven advertising, opening doors for advanced digital marketing, audience analytics, and targeted digital solutions for local businesses.