Local market reach Strategic opportunities to upsell multi-platform advertising and localized sponsorships leveraging Idaho News 6’s 47 hours of weekly broadcast, streaming across KIVI app, Roku, Apple TV, Amazon Fire, and Alexa updates to reach a broad Treasure Valley audience.

Growth economy Boise area demographics and strong employment growth indicate expanding advertiser potential across retail, real estate, services, and consumer brands; position media packages that align with high-growth local sectors and tech-enabled campaigns.

Tech-enabled value Emphasize digital and streaming capabilities, including live streaming during breaking news and push alerts, as a selling point for measurable cross-platform campaigns with audience reach, frequency, and engagement data.

Regional leadership Highlight Idaho News 6 as an established, local news brand with a history of innovation (100 percent virtual set) and trusted coverage, enabling sales pitches around credibility, community engagement, and sponsor integration in dedicated segments.

SMB expansion Target small to mid-sized businesses in the Treasure Valley and adjacent counties by offering bundled packages across broadcast, streaming, and digital channels, plus location-specific sponsorships and event coverage aligned with outdoor and lifestyle demographics.