Strategic partnerships Opportunity to pursue distribution and co-branding partnerships leveraging Scoochie Pet Products' brand development and distribution capabilities, expanding Icelandic+ reach and leveraging existing retail channels.

Market expansion Capitalizing on growth in premium, additive-free pet treats by targeting retailers and e-commerce platforms focused on natural, health-focused pet foods, supported by Icelandic+ FDA/USDA/EU compliant manufacturing.

Product diversification Leverage interest in collagen chews and other specialty treats to upsell to current customers and attract category buyers looking for functional benefits such as digestive health and joint support.

Quality and trust Highlight in sales narratives the strict ingredient standards, in-house nutrition expertise, and recall history management as differentiators to win retailers prioritizing safety, quality, and traceability.

Digital and tech enablement Utilize existing tech stack for performance marketing and lead generation to target pet specialty retailers and veterinarians, while exploring efficiency gains through streamlined ordering and robust tracking.