D2C to IPN Opportunity to pivot or augment client strategies by leveraging Ibotta’s large direct-to-consumer app base alongside its expansive Ibotta Performance Network (IPN), offering brands a path from high-margin D2C campaigns to broader publisher-driven promotions.

Publishers & Reach Sell the value of IPN to brands seeking broad consumer reach across 200 million+ users and a network of publishers, emphasizing the ability to influence purchase behavior while paying only for measurable sales results.

Financial Health Signals Address potential clients with awareness of Ibotta’s revenue growth pressures and recent Q1 loss, positioning promotions and performance-based media as a risk-managed, ROI-centric channel in transition.

Partnership Momentum Leverage recent partnerships and pilot programs (e.g., LiveLift pilots, Uber and Giant Eagle collaborations) to propose co-marketing opportunities, joint promotions, and expanded retailer/brand initiatives.

Expansion Opportunities Target enterprise brands seeking scalable digital promotions, offering both D2C acceleration and IPN-based attribution to diversify growth channels as market dynamics shift toward performance marketing and measurable outcomes.