Strategic Partnerships Living Social's collaborations with major industry players like Amazon and Apple present opportunities to leverage their existing network for cross-promotional campaigns or bundled service offerings, expanding their reach and customer engagement potential.
Acquisition and Growth The company's recent acquisition of Urbanescapesnyc indicates an openness to strategic expansion in niche markets, which could be a gateway for sales teams to introduce complementary products or localized services to their evolved portfolio.
Safety and Compliance Living Social's recall of children's products highlights the importance of safety standards; sales efforts could focus on providing secure, compliant product solutions or services to help mitigate similar risks and build consumer trust.
Technology Integration Utilizing advanced tech stacks like Google Analytics and Riskified suggests an emphasis on data-driven decision making—potential sales opportunities exist in offering innovative analytics, fraud prevention, or optimized digital marketing tools.
Market Positioning With a modest revenue range and active collaborations with high-profile brands, there is space to target niche markets or specialized services that align with Living Social’s strategic direction and help scale their promotional capabilities.