Prime Location Position Horizon Convention Center as the go-to downtown event venue with easy access for regional and national attendees, highlighting proximity to Indianapolis and a half-day drive for 60% of the U.S. population to attract corporate events, conferences, and large-scale expos.

Expansive Space Leverage the 47,000 square feet of modern meeting space and elegant facilities to propose multi-day conferences, trade shows, and wedding weekends, offering tiered room blocks, turnkey event services, and on-site catering partnerships.

Strategic Partnerships Emphasize adjacent amenities and collaborations with Courtyard by Marriott Muncie and local attractions to create bundled packages for attendees, including lodging, dining, and family-friendly experiences that enhance attendee value and cross-sell opportunities.

Growth Readiness Capitalize on a stable mid-market revenue profile with a transparent growth narrative by targeting mid-size corporate, association, and regional organizers seeking reliable, scalable venues, and propose revenue-share or preferred-partner models to drive repeat business.

Visible Activity Utilize recent attendance at Snack Expo and Sweets & Snacks Expo as proof points to reach food and beverage brands, confectionery and packaging exhibitors, offering specialized event formats, tastings, and sponsor opportunities within Horizon's food-focused event calendar.