Hopjump is now SmarterTravel Employee Directory
Travel ArrangementsMassachusetts, United States2-10 Employees
SmarterTravel, the company formerly known as Hopjump, operates in the travel arrangements space by offering personalized travel recommendations and targeted travel content for US consumers. It is based in Cambridge, Massachusetts, and operates with a small team. The company traces its roots to Cognius and Cogo Labs, reflecting a background in building data-driven internet ventures and predictive analytics. Its target market consists of travelers seeking curated, relevant information to inform trip planning. In the travel industry, it positions itself through tailored content and recommendations enabled by data-driven approaches. In 2020, the company expanded by acquiring SmarterTravel Media from TripAdvisor, integrating additional travel-focused brands.