Scaleable partnerships hOM collaborates with 50+ buildings across NYC, New Jersey, and Toronto, indicating a proven model for scaling wellness and amenity programs in multi-family and commercial real estate. This presents an opportunity to expand to additional properties in similar markets and to upsell bundled wellness and community programming.

Tech-enabled offering The company emphasizes technology-enabled fitness and wellness experiences, backed by a modern tech stack. Sales opportunities exist in offering integrations with property management platforms, data-driven class scheduling, and personalized wellness experiences to attract and retain residents or tenants.

Sustainable impact For every class taught, hOM donates a class to someone facing cancer, highlighting a strong social impact angle and potential co-marketing opportunities with health-focused nonprofits, hospitals, and corporate social responsibility initiatives for client properties.

Employee value As one of the few fitness employers offering full-time careers with benefits and continuing education, hOM can be positioned as a premium amenity provider to attract property clients seeking high-quality, stable operator teams and lower turnover for ongoing service excellence.

Financial signals With annual revenue in the mid-range of its peers and a modest funding profile, there is room to frame value propositions around cost-effective, high-impact wellness programming for mid-market property portfolios, plus potential for performance-based or milestone-driven expansions.