Insights

Strong Heritage & Brand Loyalty Hobbyco's nearly a century-long presence in Australia has cultivated a loyal customer base that appreciates its diverse product range and historic reputation, offering an advantage in marketing and expanding repeat sales through heritage storytelling.

Expanding Online Presence With a robust online store and participation in industry events like SMASH and Gundam Base Pop-Up, Hobbyco is increasing its digital footprint, creating opportunities to reach larger audiences and boost e-commerce sales through targeted digital marketing campaigns.

Diverse Product Portfolio Offering over 40,000 items across popular franchise collectibles, model kits, and creative arts supplies positions Hobbyco to capitalize on trending hobbies and licensing opportunities, driving cross-selling and seasonal promotions to increase average transaction value.

Partnership & Event Engagement Long-standing partnerships with organizations such as SMASH Inc. and hosting immersive events provide avenues for exclusive product launches, brand collaborations, and loyalty programs that can enhance customer engagement and generate additional revenue streams.

Potential Market Expansion Hobbyco’s strategic store locations in major shopping centers and its distribution network across Australia offer opportunities to explore new retail or distribution channels, including specialty stores or licensing deals, to expand market share in the hobby and collectibles sector.

Hobbyco Tech Stack

Hobbyco uses 8 technology products and services including Hotjar, Microsoft Clarity, Firebase, and more. Explore Hobbyco's tech stack below.

  • Hotjar
    Analytics
  • Microsoft Clarity
    Analytics
  • Firebase
    Database
  • Google Workspace
    Email
  • core-js
    Javascript Libraries
  • reCAPTCHA
    Security
  • Google Tag Manager
    Tag Management
  • Twenty Twenty
    Web Platform Extensions

Hobbyco's Email Address Formats

Hobbyco uses at least 1 format(s):
Hobbyco Email FormatsExamplePercentage
First@hobbyco.com.auJohn@hobbyco.com.au
85%
FLast@hobbyco.com.auJDoe@hobbyco.com.au
15%

Frequently Asked Questions

Where is Hobbyco's headquarters located?

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Hobbyco's main headquarters is located at Queen Victoria Building, New South Wales 2000 Australia. The company has employees across 2 continents, including OceaniaAsia.

What is Hobbyco's phone number?

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You can contact Hobbyco's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Hobbyco's official website and social media links?

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Hobbyco's official website is hobbyco.com.au and has social profiles on LinkedIn.

What is Hobbyco's NAICS code?

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Hobbyco's NAICS code is 44-45 - Retail Trade.

How many employees does Hobbyco have currently?

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As of June 2026, Hobbyco has approximately 45 employees across 2 continents, including OceaniaAsia. Key team members include Head Of Operations: A. S.Director Of Serious Fun: D. W.Managing Director: M. W.. Explore Hobbyco's employee directory with LeadIQ.

What industry does Hobbyco belong to?

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Hobbyco operates in the Retail industry.

What technology does Hobbyco use?

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Hobbyco's tech stack includes HotjarMicrosoft ClarityFirebaseGoogle Workspacecore-jsreCAPTCHAGoogle Tag ManagerTwenty Twenty.

What is Hobbyco's email format?

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Hobbyco's email format typically follows the pattern of First@hobbyco.com.au. Find more Hobbyco email formats with LeadIQ.

When was Hobbyco founded?

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Hobbyco was founded in 1935.

Hobbyco

RetailNew South Wales, Australia11-50 Employees

Hobbyco has been part of Australia’s story since 1935, inspiring generations with toys, models, games, and collectibles that spark imagination and deliver serious fun. Celebrating 90 years in 2025, we remain proudly family-owned and continue to lead the industry with one of the most diverse ranges in the country.

Our flagship store in Sydney’s historic Queen Victoria Building spans 600+ sqm and is often called the largest hobby shop in the Southern Hemisphere. Alongside stores at Macquarie, Rhodes, Liverpool, and Burwood, Hobbyco has become a must-see destination for locals and tourists alike.

With over 40,000 products, our range covers model kits, trains, puzzles, die-cast cars and aviation, board games, LEGO, anime and pop culture collectibles (Naruto, One Piece, Dragon Ball, Star Wars), RC vehicles, and creative arts & crafts. From nostalgic classics like Wilesco steam engines and Hornby trains to the latest innovations from Bandai Hobby (Gunpla), Tamiya, and Ravensburger, we offer something for every generation.

Through Hobbyco Imports, we proudly distribute world-leading brands across Australia, including: Aoshima, Bandai Hobby, Bandai Shokugan, CaDA, Daron, Eastcolight, Gemini Jets, GodHand, GSI Creos, Hasegawa, Herpa, Hobby Master, Kotobukiya, Megahouse, Mi Toys, Mineshima, Ningbo, Noris Games, OKTO Sensory Art, Platz, Postage Stamp, PPC, Realtoy, Skymarks, Sparmax, Tamashii Nations, Toytech, VP Leonhardy, and Zilipoo.

Hobbyco continues to evolve with a strong online store, marketplace partnerships, and immersive events such as SMASH, Gunpla Expo and the upcoming Gundam Base Pop-Up World Tour Sydney in collaboration with Bandai Namco Asia.

For 90 years, Hobbyco has been “For People Who Take Their Fun Seriously” – and we’re just getting started

Section iconCompany Overview

Headquarters
Queen Victoria Building, New South Wales 2000 Australia
Phone number
NAICS Code
44-45 - Retail Trade
Founded
1935
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Hobbyco's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Hobbyco's revenue is estimated to be in the range of $1M$10M

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