Hitting Cancer Below the Belt Inc.
Wellness and Fitness ServicesVirginia, United States11-50 Employees
Hitting Cancer Below the Belt Inc. is a small- to mid-sized nonprofit based in the Richmond region of Virginia, operating in the wellness and fitness services space with a focus on colorectal cancer prevention. The organization provides early detection services for uninsured individuals, offers community education, and delivers direct support for cancer patients and survivors. It was founded by Melinda (Mindy) Conklin after the death of her husband from colon cancer in 2011, with the aim of expanding screening and educational outreach. Working alongside health providers, HCB2 extends its reach to vulnerable populations by combining prevention education with access to services. It functions as a preventive health and education-focused nonprofit, collaborating with health providers to reach underserved communities. In 2026, it planned to participate in the 14th annual Boxer Brief 5K in Richmond and coordinate a diaper and wipe collection with local partners during the event.