Policy Engagement Strong policy and public affairs focus, with recent updates to flagship policy tools and active advocacy activities. This presents an opportunity to offer policy impact evaluation, stakeholder mapping, and tailored research briefs to support advocacy campaigns and government-facing outreach.

Evidence Driven Longstanding research orientation dating to 1982 with a measurable emphasis on diet, weight, physical activity and cancer risk. Potential for providing data analytics, systematic reviews, meta-analyses, or custom research services to inform policy positions, grant proposals, or program design.

Partnerships Active collaborations with healthcare providers and international networks, including NHS Greater Glasgow and Clyde and UICC partners. Opportunity to offer program evaluation, digital health tools, patient education resources, and joint grant opportunities or pilot studies.

Digital Readiness Tech stack includes modern web tools, donation and fundraising platforms, and security/CDN services. Potential for modernizing digital fundraising, website analytics, personalized donor journeys, and compliance-focused health information delivery.

Impact Focus Clear emphasis on policy influence, public health education, helpline support, and public awareness campaigns on alcohol-related cancer risk. Sales opportunities exist in holistic program support, helpline analytics, nutrition guidance content, and communications services to broaden reach.