Strategic Markets Target expand within pro audio, AV, broadcast, and corporate/government sectors in Texas, Oklahoma, Arkansas, and Louisiana leveraging Highway Marketing's regional reach and satellite offices to pursue higher-margin, integrated solutions.

Key Partnerships Leverage existing manufacturer relationships (Shure, Allen & Heath, EAW, dB Technologies, FSR, Digital Projections, Konig Meyer, Listen, Pliant Technologies, One Systems, Dante Domain Manager) to co-sell and cross-sell, expanding solution stacks for integrators, dealers, and rental customers.

Recent Wins Capitalize on Electro Acoustics’ AC6 project collaboration as a reference for custom design deployments, demonstrating capability to deliver tailored, high-profile installations that can attract new enterprise and government clients.

Growth signals Revenue range of 10–25M with a mid-size team suggests opportunity to scale through targeted account-based campaigns, service differentiation, and value-added engineering support to capture larger tickets and multi-site projects.

Award-backed credibility Marketing Excellence recognition for a team member enhances credibility in proposals; use award story in sales pitches to differentiate from competitors and win strategic AV/pro audio deals with education, religious, and corporate sectors.