Family law focus Target mid to high-net-worth divorce cases in Central Florida, leveraging the firm’s 20+ years of family law expertise and board-certified specialization to offer premium negotiation and litigation services.

Strategic leadership Engage with Keersten Heskin Martinez as a principal selling point, highlighting leadership, experience, and a strong track record in complex asset division and courtroom advocacy to differentiate from generalist firms.

Local market Prioritize outreach to Orange, Seminole, and Osceola counties where the firm already serves, identifying partnership opportunities with local financial planners, mediators, and family law clinics to generate referrals.

Digital presence Leverage existing tech stack and digital channels (WordPress, SEO, social tracking) to run targeted campaigns that showcase successful case studies, testimonials, and board-certified credentials to attract affluent clients.

Growth opportunities Explore scalable services such as collaborative divorce, asset protection planning, and child custody mediation packages to upsell existing clients and expand revenue beyond high-conflict litigation.