Niche focus Hartley Transportation positions itself as a non-asset based broker offering intermodal rail, air freight, ocean, and surface expedite, presenting an opportunity to upsell through end-to-end logistics solutions for customers seeking a single source for transportation needs.

Small to mid market With 11-50 employees and revenue in the 10–25 million range, Hartley serves a smaller but potentially high-growth segment that may value personalized service, scalable freight brokerage, and flexible capacity partnerships.

Technology leverage Utilize its tech stack (Microsoft 365, analytics, embedded media, and customer engagement tools) to position advanced reporting, visibility, and digital communication as differentiators for clients requiring transparent and efficient shipment tracking.

Diversified lanes Offer cross-modal capabilities across intermodal rail, air, ocean, and expedited surface services, enabling cross-sell opportunities to customers looking to consolidate freight across multiple modes and geographies.

Growth positioning As a broker with a broad service suite and a scalable model, Hartley can target mid-market shippers underrepresented by larger carriers, emphasizing reliability, single-source logistics, and potential cost savings through bundled services.