Strategic partnership Potential collaboration with Hungry Howie’s to create co-branded pet-friendly promotions around National Pet Day, leveraging their national reach to introduce Happy Howie’s treats to a new customer segment and boost cross-selling opportunities.

Retail expansion Opportunity to place products in pet-friendly retail and specialty stores alongside other Detroit brands, supported by their fresh, small-batch positioning which can justify premium shelf space and impulse buys.

Digital growth Capitalize on their tech stack and online presence by offering performance-driven digital marketing services, influencer campaigns, and subscription or bundle offerings on their Shopify/WooCommerce platforms to increase online revenue and customer lifetime value.

Brand storytelling Emphasize the Detroit-born, fresh, no-artificial ingredients narrative to target dog owners seeking high-quality, preservative-free treats, and explore limited-edition flavors or rotating SKUs to drive repeat purchases.

B2B distribution Leverage manufacturing scale and proximity to other pet industry players to explore wholesale partnerships with veterinary clinics, pet gastronomy shops, and pet food distributors to broaden distribution channels and stabilize revenue.