Large US market entry HANX has launched direct-to-consumer operations in the United States alongside its UK presence, signaling an opportunity to tailor sales strategies for a broader, health-conscious consumer base and to leverage cross-border marketing and regulatory understanding for U.S. expansion.

Retail shelf presence With HANX products already on 2,000+ high-street stores including Boots, Sainsbury’s, Tesco and WHSmith, there is a proven demand channel for in-store promotions, exclusive bundles, and retailer co-branded campaigns to drive impulse buys and repeat purchases.

Comprehensive care The product suite spans condoms, lubricants, toys, supplements, prescriptions, and same-day-dispatch contraception, providing multiple cross-sell and up-sell opportunities around pregnancy, postpartum, menopause, and sexual wellness—ideal for bundled offers and loyalty programs.

Weight management program Launching and promoting GLP-1 medications for weight management positions HANX within a fast-growing wellness category; sales opportunities exist in partnering for education, program alignment, patient support materials, and physician or pharmacist referral networks.

Tech-enabled growth Utilize HANX’s tech stack and data assets (Dichotomy of DTC, Mautic, analytics, reviews) to drive personalized marketing, subscription optimization, and targeted outreach to health-conscious consumers, clinics, and retailers seeking modern women’s wellness solutions.