Global reach Hanna Instruments is the world’s largest privately held manufacturer of analytical and scientific instruments with 34 countries of operation, presenting a broad international market opportunity for distributors and regional sales partnerships.

Affordability advantage Position Hanna’s simple, affordable, high-quality meters as accessible entry points for labs, universities, and industries seeking cost-effective testing solutions, enabling upsell to advanced benchtop and multi-parameter meters.

Product expansion Recent launches of Advanced Benchtop Meter Series and Halo wireless pH meters indicate a cadence of innovative, user-friendly instruments suitable for cross-selling with accessories, sensors, and data-enabled software.

Digital enablement Leverage Hanna’s technology stack and LabVIEW, Zendesk, and e-commerce platforms to offer bundled digital workflows, remote support, and online training, creating recurring service and consumables revenue opportunities.

Diverse applications Serving laboratory, food, agriculture, aquarium, environmental, and industrial sectors with multiparameter meters (pH, DO, conductivity) positions Hanna to target multi-application customers and cross-sell instrumentation across verticals.