Groupe Ifop

Market ResearchÎle-de-france, France201-500 Employees

Groupe Ifop is a Paris-based market research group founded in 1938 by sociologist Jean Stoetzel, recognized as a pioneer of polling and the first to deploy public opinion surveys in France. Over the years it expanded across Europe, the United States, and China, building a multi-expertise platform that focuses on understanding both consumers and citizens. The group operates through specialized units such as Sociovision, Occurrence, Deep Opinion, and Brain Value, combining quantitative and qualitative approaches to decode expectations, attitudes, and behaviors for its clients. Based in Paris in the Île-de-France region, the firm positions itself as a mid-sized market research provider. In 2025 it broadened its capabilities with the acquisition of Brain Value and the launch of IfopOnTheGo, a proprietary app designed to gather information worldwide.

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