Customer Centric Design GRIT co-designs the Freedom Chair with the disability community and reports thousands of riders, signaling strong demand and room for partnerships with disability organizations, clinics, and adaptive equipment programs.

DTC Growth Readiness A robust e-commerce stack using BigCommerce, AdRoll, and SEO tooling positions GRIT to scale direct-to-consumer and business-to-business sales; opportunities include expanding through specialty mobility retailers, rehab centers, and disability-serving organizations.

Accessible Market Expansion The all-terrain Freedom Chair targets a growing mobility market with potential channels in rental programs, hospital and rehab partnerships, insurance coverage advocacy, and government grant programs for adaptive equipment.

Engineering Led Growth A lean, MIT-founded engineering team enables rapid product iterations and potential OEM collaborations, manufacturing partnerships, and co-development opportunities to scale production as demand grows.

Strategic Growth Opportunities With a mission-driven brand and a scalable model, there is upside through expanded distribution, licensing of technology, and strategic alliances with disability-focused retailers and healthcare providers.