Accessible Mobility Position GRIT’s flagship Freedom Chair as a case study for accessibility-focused product lines and explore partnerships with adaptive equipment distributors, rehabilitation centers, and disability advocacy groups to expand distribution and brand credibility.

DTC to Enterprise Leverage GRIT’s direct-to-consumer heritage to offer white-glove direct-to-institution solutions (hospitals, clinics, universities) that require mobility aids for rehabilitative programs, campus accessibility initiatives, or emergency response services.

Community Co-Design Highlight co-design with disabled communities to attract partnerships with social impact funds, government grants, and CSR programs from larger tech-enabled retailers seeking mission-aligned portfolios.

Strategic Tech Stack Cross-sell and upsell complementary tech-enabled services (data analytics on usage, maintenance subscriptions, and aftermarket accessories) to expand recurring revenue, while aligning with partners using similar adtech and CRM tools.

Growth Readiness With a lean team and revenue in the low millions, pursue collaborations with mid-market systems integrators or digital agencies to scale go-to-market, logistics, and international expansion for broader reach.