Small team, high need Target this two to ten person information services firm for tailored, high-touch solutions that scale with limited internal IT resources. Emphasize easy onboarding, quick time-to-value, and affordable plans.

Local market focus Position offerings as Minnesota-based expertise with proximity benefits, support responsiveness, and regional compliance. Highlight regional case studies or testimonials to build trust with nearby decision makers.

Cost efficiency Leverage their revenue size under one million to propose cost-conscious bundles and flexible terms. Offer pay-as-you-go or modular pricing to reduce up-front risk and demonstrate clear ROI.

Cross-sell opportunities Given the information services focus, explore complementary tech, data, or analytics services that integrate with existing workflows. Propose integrations with popular platforms used by SMB retailers and sports/fitness brands.

Competitive positioning Differentiate from large incumbents by emphasizing agility, personalized support, and domain-specific insights. Present a lightweight implementation path with strong referenceability to outperform bigger vendors in the SMB segment.